Game-Changing Ride Technology | Confidence-Inspiring Style | Designed by Riders FOR Riders
In recent years mountain biking has seen an explosion in popularity, from the season-proof nature of bike riding and ski resorts seeking to profit by building out bike park infrastructure in the off-season, to increased exposure through documentaries and sponsored events like Crankworx and Red Bull Rampage. This is inspiring a whole new wave of thrill seekers looking to take part in the sport, taking away huge market share from the long-time dominant Motorcycle & Motocross industries in the process.
What this ultimately means is that now mountain biking is now rivaling skiing and snowboarding in terms of popularity — meaning dull, unattractive riding gear that simply “gets the job done,” as was once the case for the industry are no longer viable — as consumers are now seeking well designed, fashionable styles that cater to their own high standards of refinement, as well as their own unique tastes & personalities.
#ANAMOLY is the world’s first crowdfunded mountain bike shoe. Traditional mountain bike shoes either don’t look good or don’t perform well. We are excited to launch ANAMOLY, a flat pedal mountain bike shoe that looks great, performs incredibly, and was created by riders, for riders.
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